Coca-Cola has continued to refresh Nigeria and Nigerians with the launch of a new and powerful brand philosophy – Real Magic, and everyone is excited about it!
The Real Magic brand philosophy is an open invitation for everyone to celebrate the magic of humanity, brought to life with a launch event in Lagos, and anchored by host extraordinaire, IK Osakodiuwa and Bolanle Olukanni.
The experience came to a climax when Coca-Cola screened a short film themed – “One Coke Away From Each Other” doubling as a campaign to promote “Real Magic”. In the film, we see an eSports game competition where a fantasy war unfolds, but the fictional “Immortal Chaos” championship doesn’t end with the bone-grinding bloodshed you’d expect.
As everyone tried to get over their emotions, music sensation, Buju and eclectic singer, Mayorkun took turns on stage to deliver electrifying performances of their hit-songs to the thrill of the audience with superstar DJ Kaywise on the turntables to crown the moment. Even Alfred Olajide, the Vice President and Managing Director of Coca-Cola Nigeria, could not help but reveal some of his dance moves. One thing is for sure, everyone had fun!
The launch was star-studded with the likes of Timini, Diana Eneje, Ifeoma (E4ma) and Ellaley of GGB Dance Crew, Zoro and Lord Sky in attendance.